How CIAM Can Prevent Abandoned Carts for Ecommerce Businesses

First impressions are crucial—they build credibility and set expectations for users. Logging in is often their first interaction with your organization, making a seamless and secure experience is essential.

Cart abandonment affects 70% of Ecommerce shoppers, driven by high charges, readiness issues, and security concerns. In this blog, we will see what is Customer Identity and Access Management (CIAM) & how it can help tackle cart abandonment and improving customer retention strategies by creating desired identity experiences, and explores how modern identity management can boost business opportunities securely.

What is CIAM?

CIAM solution is equipped with strong security measures, ensuring a smooth and protected customer journey. In Ecommerce, CIAM securely handles customer identity and profile data, making it easier for customers to access services without compromising security. This approach not only benefits customers but also streamlines operations for organizations.

In essence, CIAM acts as a versatile pathway for customers and businesses alike. By implementing security protocols like authentication, data governance, and customer profiling, CIAM enhances user experiences across various channels, promoting trust and usability.

Ways to Prevent Abandoned Carts

Convenience & Speed: 2 things consumers want from your login.

Brands like Amazon, Flipkart, Uber, and Apple revolutionized digital authentication, pushing others to compete in digital identity. Logins became engagement opportunities. The global pandemic accelerated digital service use, transforming the authentication market. Now, businesses leverage IAM and CIAM solutions to achieve their goals.

1. Convenient & seamless login experience

CIAM for Ecommerce seamlessly integrates with both modern and legacy applications, making it a versatile solution for various enterprises. This integration allows organizations to have greater control over their information across all platforms and applications, from websites to mobile apps and beyond. As a result, customers enjoy a consistent and streamlined user experience, regardless of their device or location. Listed below are a few features which helps in creating a seamless experience:

• SSO: Single Sign-On (SSO) enables consumers to use a single ID and password for multiple related services. This feature is popular because it eliminates the need for multiple passwords and frequent password resets, simplifying the login process.
• Social Login: Social media logins provide an added layer of security and facilitate strong identity management. These quick and powerful authentication methods enhance the customer experience without causing disruption.
• Progressive Profiling: CIAM goes beyond basic registration details, allowing businesses to gather insights into customer shopping behaviors and preferences. This valuable data can be leveraged to enhance targeted marketing and other business strategies.

2. Secure customer credential storage

Concerns about data breaches and payment gateway scams can deter customers from completing their purchases. To protect against these threats, implementing robust authentication protocols is essential. CIAM solutions enhance security by tokenizing customer identities, thereby separating them from sensitive data during storage. CIAM for Ecommerce uses MFA authentication methods to achieve this level of security. Below feature helps in creating a secure platform:

• MFA:
  Two-factor authentication (2FA) is essential, requiring customers to provide additional verification factors beyond just passwords, such as a PIN, One time Password or Biometric. This multi-layered approach greatly enhances security. Additionally, customers' devices can be integrated into the authentication process. For example, logging into a Google account from a new device often prompts an email notification to verify the user's identity.

MFA is highly valued by consumers worldwide, making them more likely to sign up for a website that offers it. However, only about 30% of businesses currently provide this solution. Implementing CIAM allows organizations to ensure comprehensive visibility and secure management of their collected data, aiding compliance with regulations like GDPR.

• Adaptive Authentication:
  Adaptive authentication is useful for admins as it simplifies managing security while enhancing user experience. For instance, admins can set policies where usual user behavior leads to quick access, reducing helpdesk calls for password resets. When unusual activities are detected, like logins from new locations, adaptive authentication adds extra steps, ensuring that only legitimate users gain access. This balance improves security without burdening users, making it easier for admins to maintain a secure and efficient authentication system.

Conclusion — CIAM can get back your unengaged customers

CIAM's authentication process enhances customers' sense of security while shopping online, which reduces the likelihood of abandoned carts.

miniOrange caters to all cloud/web/mobile applications when it comes to identity management & security. Few popular in demand integrations includes Shopify, BigCommerce, Magento, WooCommerce and many more.

It's never too late to enhance your customers' experience. miniOrange CIAM can transform customer interactions, address security risks, and provide 24/7 service — it all starts at login. Discover how miniOrange CIAM & IAM can guide your organization towards modern identity management and improved CX.

If you’d like to find out more about how CIAM can help your business, request a demo here.